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marketing strategy   I   infrastructure design   I   permits and licensing   I   networking   I   brand building   I   capital investment   I   exit and acquisitions

FIGG Capital offers the funding, design and operational expertise needed for entrepreneurs to create or grow their ethically-based business.

With experience in scaling companies and working within multiple industries, we invest in innovative industry partners who want to make a
positive change in their communities and in the world, at large.

The food-related businesses that we back are 100% vegan/plant-based.

Our unique portfolio aligns with our fundamental belief in investing in marginalized and under-served communities.
LGBTQIA+, BIPOC and immigrant operators can secure funding with FIGG that otherwise may not be available through conventional means.

Contact us today and let's discuss your project!

Investments & Holdings

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Mama Dut Foods, LLC.
Food Services
Portland, OR

Mis Tacones, LLC.
Food Services
Portland, OR

Blackthorn Mercantile, LLC.
Portland, OR - 2 locations


The Blackheart Fund, LLC.
Business Incubation
Portland, OR


Successful Exits


Rooks Barbershops, LLC.
Health & Beauty
6 locations
Sold 2020


Luchador, LLC.
Food Service
Portland, OR
Sold 2014

Greenway Dynamics, Ltd.
Closed-Loop Recyclables
National Distribution
Sold 2020


Negative Press, LLC.
Print & Media
Portland, OR
Sold 2018

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Portland Moto, LLC..
Sales & Service
Portland, OR
Sold 2019

Rosewater Tattoo, LLC..
Health & Beauty
Portland, OR
Sold 2017

Double Dagger, LLC..
Federal Trademark 5.335.118
National Distribution
Sold 2020


Bonneville Barber Co, LLC..
Health & Beauty
Portland, OR
Sold 2019


Ben & Esther's Vegan Jewish Deli
Food Services
Portland, OR - 2 locations
San Diego, CA - 2 locations
Seattle, WA - 1 location

Veggielicious Foods, Ltd.
Natural Foods
National Distribution
Sold 2007

Consultations & Advisory Positions


Justin King, founder & principal


Justin King has been a leading entrepreneur in Portland, Oregon for over 20 years and has created, scaled and sold several well-known local and national brands.

After the sale of his first business, Veggielicious Foods, Justin went on to pioneer the barbering industry in Portland, establishing Rooks Barbershops,
a popular chain of barbershops across Oregon, which he sold in 2020. He has owned and operated multiple award-winning restaurants, including Luchador and Blackheart, served as Chief Operating Officer for a bio-plastics company, co-founded a tattoo studio and a community DIY motorcyle shop and has worked with countless non-profit groups to raise money for social justice and equality. 

Justin is best known as the founder and owner of Ben & Esther's, with 5 locations in Oregon, Washington and California, and co-owner of Mama Dut Foods.

Figg Capital is Justin's investment and holdings company dedicated to ethical investing and fair, sustainable business practices.


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